Discounts and promotions . Christmas

LONDON (Reuters) - Discounts and promotions have hit new heights in the run up to Christmas as struggling retailers try to lure shoppers with huge price cuts, a report released on Wednesday said.

The average price cuts in the run-up to Christmas averaged more than 37 percent of the full selling price compared with 34 percent last year, the latest data from business advisory company Ernst & Young's 2008 Christmas pricing survey shows.

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